If you don't think virtual worlds can mirror reality, imagine losing your cool new virtual car because you haven't made your virtual payments.
That's the idea behind on Stagecoach Island, a private virtual world created by financial services company Wells Fargo to teach basic financial skills to the age 14-24 demographic.
“We wanted to stay focused on our mission to provide financial education and we decided the best way to do that while protecting our brand is to build our own island,” said Gina Fung, VP of experiential marketing at Wells Fargo. “Young adults find themselves facing a lot of firsts, and we felt Stagecoach Island could give them hands-on practice in financial responsibility in an entertaining and safe format.”
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